據(jù)外媒報(bào)道，星巴克（Starbucks）已經(jīng)停止在咖啡杯上寫(xiě)字鼓勵(lì)討論種族議題的活動(dòng)，因?yàn)樵S多人抱持懷疑態(tài)度，而且覺(jué)得很諷刺。
星巴克老板舒茲（Howard Schultz）表示，“種族團(tuán)結(jié)”（Race Together）活動(dòng)已于22日結(jié)束，它“只是啟動(dòng)更廣泛和更長(zhǎng)期對(duì)話的媒介而已”。舒茲上周指示店員在咖啡杯上寫(xiě)上“種族團(tuán)結(jié)”的標(biāo)語(yǔ)，來(lái)開(kāi)啟種族議題討論。
星巴克全球溝通部資深副總裁杜布羅瓦（Corey duBrowa）表示，他收到如潮水般涌來(lái)的負(fù)面評(píng)論，因此暫時(shí)關(guān)閉推特帳號(hào)。許多人認(rèn)為這個(gè)活動(dòng)只是個(gè)宣傳噱頭。
部分原文報(bào)道如下：
Twitter has ruthlessly mocked Starbucks campaign for the company's new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
One user tweeted, 'I don't have time to explain 400 years of oppression to you & still make my train', while another pointed out, 'y'all realize there are no coloured hands in the press photos right'.
A third speculated, 'maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun'.
原文鏈接：<http://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html>
日期：2015-03-27
