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11月麥當勞銷售額創15年以來最大跌幅

   2014-12-09 食品伙伴網673
核心提示:據外媒報道,12月8日麥當勞發布業績報告顯示,11月美國的同店銷售額創下近15年來最大單月跌幅。 據報道,不包括新開的分店,麥

    

       據外媒報道,12月8日麥當勞發布業績報告顯示,11月美國的同店銷售額創下近15年來最大單月跌幅。

    據報道,不包括新開的分店,麥當勞全球銷量同比下降2.2%,比分析師預期的-1.7%低了0.5個百分點。麥當勞的美國業務表現最差,銷售額同比下降4.6%,遠比分析師預期的下滑1.9%還要低。

    部分原文報道如下:

    McDonald's Corp. posted sharper-than-expected sales declines at all of its divisions in November, as the fast-food giant struggles to combat competition and a host of issues across its business.

    Global sales fell 2.2% in November, excluding newly opened stores, while analysts had expected a 1.7% decline, according to Consensus Metrix. November's drop-off followed a smaller-than-expected 0.5% slide in October.

    McDonald's also said it expects a summer meat-supplier issue in China and currency fluctuations to bring down its fourth-quarter results.

    McDonald's sharpest sales decline in November came at its U.S. division, where sales fell 4.6% last month, far worse than the 1.9% drop in sales analysts had projected. That topped September's 4.1% sales slide in what was then the company's biggest monthly drop since early 2003.

    原文鏈接:<http://www.marketwatch.com/story/mcdonalds-nov-sales-fall-more-than-expected-2014-12-08>




日期:2014-12-09
 
行業: 餐飲
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