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沙特阿拉伯全面禁止能量飲料廣告并限制銷售

   2014-03-06 食品伙伴網391
核心提示:據沙特通訊社3日消息,沙特阿拉伯已全面禁止能量飲料廣告并將限制其分發和銷售,同時包含紅牛在內的品牌將必須在產品上標示健康

    據沙特通訊社3日消息,沙特阿拉伯已全面禁止能量飲料廣告并將限制其分發和銷售,同時包含紅牛在內的品牌將必須在產品上標示健康警示。

    部分原文報道如下:

    Saudi Arabia has banned energy drink advertising altogether and will limit their distribution and sale, while brands including Red Bull will now be forced to carry health warnings.

    The state-owned Saudi Press Agency (SPA) announced the news on Monday following a cabinet meeting in Riyadh where information submitted by the state's minister of interior on the 'adverse effects of energy drinks' was discussed

    Industry leaders including Red Bull will be worried by the move, given strong growth for sports and energy drinks in the region. In the neighboring UAE they have recorded strong growth in recent years: 6% total volume growth and 7% current value growth in 2012, according to Euromonitor International in an October 2013 report 'Sports and Energy Drinks in the United Arab Emirates'.

    After reviewing the evidence, the Saudi Arabian cabinet approved a number of actions that include, firstly, a blanket ban on advertising of energy drinks "via any readable, audible or visible media organ, or by any other means".

    原文鏈接:http://www.beveragedaily.com/Regulation-Safety/Red-Bull-surprised-by-Saudi-Arabia-energy-drinks-advertising-ban




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日期:2014-03-06
 
行業: 飲料
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