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美國研究:胖卡通人物會讓兒童吃更多垃圾食品

   2015-07-20 食品伙伴網482
核心提示:據外媒報道,《消費心理學雜志》(Journal of Consumer Psychology)刊登一項美國最新研究顯示,兒童看了身材較胖的卡通人物之后

    

       據外媒報道,《消費心理學雜志》(Journal of Consumer Psychology)刊登一項美國最新研究顯示,兒童看了身材較胖的卡通人物之后會受到影響,讓他們吃下更多垃圾食品。

    美國科羅拉多大學波爾德分校(University of Colorado at Boulder)里茲商學院(Leeds School ofBusiness)行銷學教授康貝爾(Margaret Campbell)指出,體重超標的卡通影片人物,會給6歲到14歲兒童心中留下肥胖的印象,導致兒童對垃圾食品的攝取量相對變高。

    部分原文報道如下:

    A scene of kids sacked out on the couch devouring cartoons has long been a sort of stock image that comes to mind when we see stories surrounding “the health crisis afflicting America's children.” They're inactive, snacking on chips, and being subjected to endless ads marketing high-calorie, low-nutrient foods to them. But what about the cartoons themselves? Could your kids' favorite characters be fueling their junk-food cravings?

    In a novel study published this week in the Journal of Consumer Psychology, researchers led by a team from the University of Colorado Boulder conducted a series of three related experiments to see whether something as simple as the physical appearance of a fictional character could make kids eat more unhealthy food.

    原文鏈接:<http://news.yahoo.com/chunky-cartoon-characters-could-chunkier-kids-185126818.html>




日期:2015-07-20
 
標簽: 垃圾食品
行業: 休閑食品
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